Bringing new products to the marketplace in a timely fashion is crucial to the success of a business. At the same time, developing new products is risky. Research has shown that from conception of 100 ideas, only 1 may result in a money making product.
Successful Product Development is about managing risks. Based on years of experience, we have learned the all important lesson expressed in this phrase: always measure twice and cut once. In other words, ensure that market research is in close synchronism with the technical development efforts.
The biggest reason for failure is misreading the market expectations for the product being developed. Requirements of the marketplace are constantly changing. The technical objectives must be regularly reviewed in light of the latest marketing intelligence.
We assist you to manage your product development risk by working with you to:
Intellectual Property (IP) protection is a key element of your Product Development Program. We will help you define cost-effective strategies for trademarking, copyrighting, patenting or preserving as trade secrets.
Licensing In and Licensing Out are also key elements of your Product Development Program. We will work with you to determine which options are best for your business.
George is an integral part of the strategic planning and management teams of his Clients.
Darrell has over 35 years of experience with small and mid-market businesses as an owner, operator, lender and consultant..
Roy has diverse experience of over 30 years; from an assembly worker, to an engaged participant in the AREVA board of directors for Canada.